Stress Down Day
The Brief – Web Development
Working up to the charity’s Stress Down Day of 26th October 2020, I developed the design and functionality of the site to maximise the help and support it could provide people on this day as well as raising money to specifically help veterans of the armed forces and emergency services.
Based around 5 core anxiety relieving activities to promote on this day, I integrated interactive activities into the site, enabling people to sign up and participate in music, yoga and baking activities. I also created interactive elements including polls and competitions that people could take part in online.
I integrated an online donation facility so that people could donate to take part in activities or enter an online competition.
Using Google Analytics I was able to assess the popularity of the different activities offered on Stress Down Day and find out which marketing channels were most effective in driving traffic so that activities offered and the marketing strategy for the next Stress Down Day can be tailored accordingly.
I continue to add new content, functionality and troubleshoot any issues for this site.
Stress Down Day website